Woman's Agency: Postcolonial feminist critique of the UN Sustainable Goals 2030
Create the visual branding of a fictional NGO that works towards one of the United Nations Sustainable Development Goals (Gender equality).
The critical approach towards the concept of Western-led development work and embraced a postcolonial feminist view on Agenda 2030.
1-week project at the Umeå Institute of Design in winter 2019
Desktop Research /
Graphic Design /Branding
The main deliverable is merchandise and an app that serves as an educational platform for female agency in South Africa.
🦺 Please note that this page is under construction
WA's mobile App
Advocating Woman's agency
I decided to choose a critical approach towards the concept of Western-led development work and embraced a postcolonial feminist view on the Agenda 2030.
The NGO' s name agency is rooted in the concept that woman in "developing countries" should have the agency to make decisions about the economic development of their regions in their own hands instead of being a passive agent like it is the case right now. The visual language is inspired by brutalist-style political flyers and posters circulating in feminist spaces online and offline.
“If you met a person with dementia, you’ve only met one person. In other words, each individual will talk, act, remember and behave differently. The disease will develop differently with each individual.” -
Ulli, caregiver of a dementia patient